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Fix images

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Jennie Robinson Faber 2025-11-15 19:51:55 +00:00
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content/articles/pitching-to-publishers.md
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@ -99,13 +99,13 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- **Goal**: Catch attention right from the start
- Establish brand vibe
![](/content/pitching-to-publishers/image1.png)
![](/img/image1.png)
2. **Gameplay/story overview + art**
- **Goal**: Articulate core essence of the game succinctly
- Don't waste time on discussing combo mechanics for 20 minutes
![](/content/pitching-to-publishers/image2.png)
![](/img/image2.png)
3. **Video clip**
- **Goal**: Show off how cool the game is and that it is (mostly) real
@ -116,7 +116,7 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Already thinking about how it will be marketed
- “Fun to play” or “indie style” are NOT USPs
![](/content/pitching-to-publishers/image3.png)
![](/img/image3.png)
5. **Traction**
- **Goal**: Prove that others think you are cool or worthy
@ -126,7 +126,7 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Press coverage
- Special deals, relationships, partners, advisors
![](/content/pitching-to-publishers/image4.png)
![](/img/image4.png)
6. **Business model + Competitive analysis**
- **Goal**: Demonstrate there is a market for your game
@ -134,7 +134,7 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Skip sales forecasts and focus on finding good comparables
- Ideally games released in the last 12 months
![](/content/pitching-to-publishers/image5.png)
![](/img/image5.png)
7. **Production timeline**
- **Goal:** Help publisher understand the state of the game and how much work is left until launch
@ -142,14 +142,14 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Include key production milestones past/future, reveal, release, DLC dates, events or big marketing beat dates
- Assumes you have budget and production schedule!!
![](/content/pitching-to-publishers/image6.png)
![](/img/image6.png)
8. **Team, pedigree, awards**
- **Goal**: Convince them you are the team to make this amazing game
- Can include production partners
- Past notable studios/projects
![Your team information](/content/pitching-to-publishers/image8.png)
![Your team information](/img/image8.png)
9. **Ask**
- **Goal:** Clearly ask what you need and expect from the publisher
@ -159,7 +159,7 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Product/genre expertise
- Specific geographical or platform needs
![Your ask](/content/pitching-to-publishers/image9.png)
![Your ask](/img/image9.png)
10. **Contact/socials info, more awesome art**
@ -207,4 +207,4 @@ LESS IS MORE. Make it fit on 10 slides - target 5 minutes. No walls of text - ke
- Max 2 nags after call, 1-2 weeks apart
- Afterwards, only ping based on meaningful progress
![Post-show follow-up](/content/pitching-to-publishers/image10.png)
![Post-show follow-up](/img/image10.png)