TikTok Marketing Meeting: July 3, 2023

Questions and answers:

Is it valuable to edit things inside or outside of TikTok?
- Can edit in InShot or Premiere or CapCut whatever you’re most comfy with.
- But use the TikTok tools. Use the captions, the sounds, the effects in TikTok (for the SEO)
- Repost other people’s stuff.
Whether gameplay or talking heads works better?
- Really depends on how it's done
- Usually better to be really short & really contained unless it really has some meat to it (like a personal story that will connect with people)
Projections for how viable TikTok is?
- No idea what will happen, but making stuff that is cross-platform can help
- Focus on making vertical video not just TikToks because vertical video are gonna be here for a while
I wanna learn about sounds or use original audio or use trending sounds
- You do want to jump on the trending sounds if you can but sometimes it's good to use your original audio if it's hitting a niche

Views numbers are generally below 1000
Quick 5 second one was the first to get over 1000 views
One with trending audio & loop really popped off on Instagram
One got flagged as dangerous and another got flagged as performed by professionals
Better to get on a trend earlier in the spike rather than later: Link

Been doing vertical social media for people since 2016
Recommends using all the social media with the same content. Repurpose!
He has even re-uploaded directly from TikTok to YouTube with TikTok watermark and it’s been successful
Best practice is to upload it clean (without watermarks)
RNG you're dealing with where you can upload the same video and it will do differently
You get another shot on net if you post the same thing to a different platform
Try to fill up the vertical space as much as you can
All platforms are optimizing to vertical
There are really good ways with games especially to spread your assets out without superzooming on your trailer.
Have assets in top and bottom wooshing by while regular trailer played in the middle (to make the horizontal video work in a vertical way)
Can do a blur on the top and bottom in Premiere
But be careful that the important parts aren't cut off by the captions at the bottom!

Venba a good example as well as Sally
Hidden text:
- Hide the SEO text in the image so no one really sees (!!)
- Great if the captions don't really match the aesthetic
- You can overdo it. Too many hashtags, end up being shadowbanned for spamming.
Do a series:
- Many posts about characters
- Plan in a series to make it easier to plan what you're doing next
- Could be beneficial to make separate accounts
- Studio account / game account
- So you have more chances