Jennie Robinson Faber
2bb36af20e
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73 lines
3.4 KiB
Markdown
73 lines
3.4 KiB
Markdown
---
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title: TikTok Meeting Notes
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collection: Strategy
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path: Strategy/TikTok Meeting Notes
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parentDocument: null
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outlineId: 39fd382a-f253-467e-8174-869afabc2860
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updatedAt: '2026-03-01T18:52:14.746Z'
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createdBy: Jennie R.F.
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---
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# TikTok Marketing Meeting: July 3, 2023
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## Questions and answers:
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* **Is it valuable to edit things inside or outside of TikTok?**
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* Can edit in InShot or Premiere or CapCut whatever you're most comfy with.
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* But use the TikTok tools. Use the captions, the sounds, the effects in TikTok (for the SEO)
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* Repost other people's stuff.
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* **Whether gameplay or talking heads works better?**
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* Really depends on how it's done
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* Usually better to be really short & really contained unless it really has some meat to it (like a personal story that will connect with people)
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* **Projections for how viable TikTok is?**
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* No idea what will happen, but making stuff that is cross-platform can help
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* Focus on making vertical video not just TikToks because vertical video are gonna be here for a while
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* **I wanna learn about sounds or use original audio or use trending sounds**
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* You do want to jump on the trending sounds if you can but sometimes it's good to use your original audio if it's hitting a niche
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## Eileen's Presentation
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[Check out here](https://docs.google.com/presentation/d/1l03RI4uCwAX7eRv9dwJ36i7RuLpYSMO83vqBhkJXzrQ/edit?usp=sharing)
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## Daffodil:
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* Views numbers are generally below 1000
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* Quick 5 second one was the first to get over 1000 views
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* One with trending audio & loop really popped off on Instagram
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* One got flagged as dangerous and another got flagged as performed by professionals
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* Better to get on a trend earlier in the spike rather than later: [Link](https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en)
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## Dunc:
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* Been doing vertical social media for people since 2016
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* Recommends using all the social media with the same content. Repurpose!
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* He has even re-uploaded directly from TikTok to YouTube with TikTok watermark and it's been successful
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* Best practice is to upload it clean (without watermarks)
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* RNG you're dealing with where you can upload the same video and it will do differently
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* You get another shot on net if you post the same thing to a different platform
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* Try to fill up the vertical space as much as you can
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* All platforms are optimizing to vertical
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* There are really good ways with games especially to spread your assets out without superzooming on your trailer.
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* Have assets in top and bottom wooshing by while regular trailer played in the middle (to make the horizontal video work in a vertical way)
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* Can do a blur on the top and bottom in Premiere
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* But be careful that the important parts aren't cut off by the captions at the bottom!
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### SEO:
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* Venba a good example as well as Sally
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* Hidden text:
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* Hide the SEO text in the image so no one really sees (!!)
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* Great if the captions don't really match the aesthetic
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* You can overdo it. Too many hashtags, end up being shadowbanned for spamming.
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* Do a series:
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* Many posts about characters
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* Plan in a series to make it easier to plan what you're doing next
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* Could be beneficial to make separate accounts
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* Studio account / game account
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* So you have more chances
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### Funnel of content:
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* 10 seconds of story (too many Instagram stories are bad)
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* 1 minute reel
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* longer YouTube video
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* We can boost one another / comment on each other's videos and ask questions.
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