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+---
+title: TikTok Meeting Notes
+description: 'TikTok Marketing Meeting: July 3, 2023'
+category: strategy
+tags: []
+accessLevel: member
+author: Baby Ghosts Team
+publishedAt: '2025-11-10T10:42:09.230Z'
+---
+# TikTok Marketing Meeting: July 3, 2023
+
+## Questions and answers:
+
+- **Is it valuable to edit things inside or outside of TikTok?**
+  - Can edit in InShot or Premiere or CapCut whatever you’re most comfy with.
+  - But use the TikTok tools. Use the captions, the sounds, the effects in TikTok (for the SEO)
+  - Repost other people’s stuff.
+  
+- **Whether gameplay or talking heads works better?**
+  - Really depends on how it's done
+  - Usually better to be really short & really contained unless it really has some meat to it (like a personal story that will connect with people)
+
+- **Projections for how viable TikTok is?**
+  - No idea what will happen, but making stuff that is cross-platform can help
+  - Focus on making vertical video not just TikToks because vertical video are gonna be here for a while
+
+- **I wanna learn about sounds or use original audio or use trending sounds**
+  - You do want to jump on the trending sounds if you can but sometimes it's good to use your original audio if it's hitting a niche
+
+## Eileen’s Presentation
+
+[Check out here](https://docs.google.com/presentation/d/1l03RI4uCwAX7eRv9dwJ36i7RuLpYSMO83vqBhkJXzrQ/edit?usp=sharing)
+
+## Daffodil:
+- Views numbers are generally below 1000
+- Quick 5 second one was the first to get over 1000 views
+- One with trending audio & loop really popped off on Instagram
+- One got flagged as dangerous and another got flagged as performed by professionals
+- Better to get on a trend earlier in the spike rather than later: [Link](https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en) 
+
+## Dunc:
+- Been doing vertical social media for people since 2016
+- Recommends using all the social media with the same content. Repurpose!
+- He has even re-uploaded directly from TikTok to YouTube with TikTok watermark and it’s been successful
+- Best practice is to upload it clean (without watermarks)
+- RNG you're dealing with where you can upload the same video and it will do differently
+- You get another shot on net if you post the same thing to a different platform 
+- Try to fill up the vertical space as much as you can
+- All platforms are optimizing to vertical
+- There are really good ways with games especially to spread your assets out without superzooming on your trailer.
+- Have assets in top and bottom wooshing by while regular trailer played in the middle (to make the horizontal video work in a vertical way)
+- Can do a blur on the top and bottom in Premiere
+- But be careful that the important parts aren't cut off by the captions at the bottom!
+
+### SEO:
+- Venba a good example as well as Sally
+- Hidden text: 
+  - Hide the SEO text in the image so no one really sees (!!)
+  - Great if the captions don't really match the aesthetic
+  - You can overdo it. Too many hashtags, end up being shadowbanned for spamming.
+- Do a series:
+  - Many posts about characters
+  - Plan in a series to make it easier to plan what you're doing next
+  - Could be beneficial to make separate accounts
+  - Studio account / game account
+  - So you have more chances
+
+### Funnel of content:
+- 10 seconds of story (too many Instagram stories are bad)
+- 1 minute reel
+- longer YouTube video
+- We can boost one another / comment on each other’s videos and ask questions.