---
title: TikTok Meeting Notes
collection: Strategy
path: Strategy/TikTok Meeting Notes
parentDocument: null
outlineId: 39fd382a-f253-467e-8174-869afabc2860
updatedAt: '2026-03-01T18:52:14.746Z'
createdBy: Jennie R.F.
---
# TikTok Marketing Meeting: July 3, 2023

## Questions and answers:

* **Is it valuable to edit things inside or outside of TikTok?**
  * Can edit in InShot or Premiere or CapCut whatever you're most comfy with.
  * But use the TikTok tools. Use the captions, the sounds, the effects in TikTok (for the SEO)
  * Repost other people's stuff.
* **Whether gameplay or talking heads works better?**
  * Really depends on how it's done
  * Usually better to be really short & really contained unless it really has some meat to it (like a personal story that will connect with people)
* **Projections for how viable TikTok is?**
  * No idea what will happen, but making stuff that is cross-platform can help
  * Focus on making vertical video not just TikToks because vertical video are gonna be here for a while
* **I wanna learn about sounds or use original audio or use trending sounds**
  * You do want to jump on the trending sounds if you can but sometimes it's good to use your original audio if it's hitting a niche

## Eileen's Presentation

[Check out here](https://docs.google.com/presentation/d/1l03RI4uCwAX7eRv9dwJ36i7RuLpYSMO83vqBhkJXzrQ/edit?usp=sharing)

## Daffodil:

* Views numbers are generally below 1000
* Quick 5 second one was the first to get over 1000 views
* One with trending audio & loop really popped off on Instagram
* One got flagged as dangerous and another got flagged as performed by professionals
* Better to get on a trend earlier in the spike rather than later: [Link](https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en)

## Dunc:

* Been doing vertical social media for people since 2016
* Recommends using all the social media with the same content. Repurpose!
* He has even re-uploaded directly from TikTok to YouTube with TikTok watermark and it's been successful
* Best practice is to upload it clean (without watermarks)
* RNG you're dealing with where you can upload the same video and it will do differently
* You get another shot on net if you post the same thing to a different platform
* Try to fill up the vertical space as much as you can
* All platforms are optimizing to vertical
* There are really good ways with games especially to spread your assets out without superzooming on your trailer.
* Have assets in top and bottom wooshing by while regular trailer played in the middle (to make the horizontal video work in a vertical way)
* Can do a blur on the top and bottom in Premiere
* But be careful that the important parts aren't cut off by the captions at the bottom!

### SEO:

* Venba a good example as well as Sally
* Hidden text:
  * Hide the SEO text in the image so no one really sees (!!)
  * Great if the captions don't really match the aesthetic
  * You can overdo it. Too many hashtags, end up being shadowbanned for spamming.
* Do a series:
  * Many posts about characters
  * Plan in a series to make it easier to plan what you're doing next
  * Could be beneficial to make separate accounts
  * Studio account / game account
  * So you have more chances

### Funnel of content:

* 10 seconds of story (too many Instagram stories are bad)
* 1 minute reel
* longer YouTube video
* We can boost one another / comment on each other's videos and ask questions.