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content/articles/results-flow.md
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@ -122,14 +122,14 @@ The goal of inventorying your activities is not just to have a list of what you
Here's an example of a results flow from Weird Ghosts to help you visualize what we're aiming for:
![World of Weird - Results Flow](/content/results-flow/weird_ghosts_results_flow.jpg)
![World of Weird - Results Flow](/img/weird_ghosts_results_flow.jpg)
To illustrate that your diagram can be formatted differently, here is [Mozilla's Theory of Change](https://foundation.mozilla.org/en/insights/trustworthy-ai-whitepaper/path-forward/introduction-theory-change/):
![](</content/results-flow/MoFo_AI_Theory_of_Change_(ToC)_–_Landscape_Design.jpg>)
![](/img/MoFo_AI_Theory_of_Change_(ToC)_–_Landscape_Design.jpg)
[Canada Learning Code](https://www.canadalearningcode.ca/theory-of-change/)’s:
![Canada Learning Code TOC](/content/results-flow/clc_theory-change-2020_EN.png)
![Canada Learning Code TOC](/img/clc_theory-change-2020_EN.png)
And [Furniture Bank](https://www.furniturebank.org/charity-intelligence/)’s more illustrative diagram:
@ -147,13 +147,13 @@ Here's how to create your results flow through backward mapping:
**Begin by stating your ultimate outcome.** Place it at the top of your workspace in a visual tool like [Miro](https://miro.com/). In addition to the above, another example is Weird Ghosts' ultimate outcome: "All marginalized game creators and studio founders in Canada have equitable access to a sustainable funding system and the resources they need to achieve their goals." (Psst… if you use Miro, copy [this board](https://miro.com/app/board/uXjVM4S_rag=/?share_link_id=763577396820) to get started really fast!)
![](/content/results-flow/creating-step-1.jpg)
![](/img/creating-step-1.jpg)
#### Identify your activities
Next, **place your core activities at the bottom** of your workspace. You identified 3-5 of these in the previous step. An example: One of Weird Ghosts' core activities is offering a peer-led community-based training program. Another example could be "Developing games that feature LGBTQIA+ characters and narratives." In the diagram below, we've also created labels for each pillar.
![](/content/results-flow/creating-step-2.jpg)
![](/img/creating-step-2.jpg)
#### Brainstorm long-, medium-, and short-term outcomes
@ -165,17 +165,17 @@ For each activity, brainstorm the outcomes you expect to see in the short, mediu
In your visual workspace, draw three columns or pillars below your ultimate outcome for these long-term, medium-term, and short-term outcomes. Place the long-term outcomes closest to the ultimate outcome and the short-term outcomes at the bottom.
![](/content/results-flow/creating-step-3.jpg)
![](/img/creating-step-3.jpg)
#### Map outcomes to activities
Now, draw lines to connect your activities to your short-, medium- and long-term outcomes and those to your ultimate outcome. Each line represents a step in your results flow, showing how each activity and outcome contributes to your ultimate outcome.
![](/content/results-flow/creating-step-4.jpg)
![](/img/creating-step-4.jpg)
This process will require some iteration as you make connections between your activities and outcomes and refine your outcomes to be as clear (hint: and as _measurable_) as possible. It's okay if it's not perfect on the first try – this is a living document. We just updated Weird Ghosts' last month!
By the end of this process, you should have a clear visual representation of your results flow, showing how your activities lead to your ultimate outcome. This will be a critical tool for planning, implementing, and evaluating your studio's impact. You can read more about that in our article [Developing Your Impact Measurement Framework](/impact-tools/imf)
By the end of this process, you should have a clear visual representation of your results flow, showing how your activities lead to your ultimate outcome. This will be a critical tool for planning, implementing, and evaluating your studio's impact. You can read more about that in our article [Developing Your Impact Measurement Framework](/articles/impact-measurement)
## Refining your results flow
@ -209,7 +209,7 @@ Also, consider the logic of your outcomes. Do your short-term outcomes _logicall
#### Identifying outcomes you will hold yourself accountable for achieving
Next, decide which outcomes on your results chain you will commit to achieving and, therefore [_measuring_](/impact-tools/imf). This is about setting clear commitments and holding yourself accountable.
Next, decide which outcomes on your results chain you will commit to achieving and, therefore [_measuring_](/articles/impact-measurement). This is about setting clear commitments and holding yourself accountable.
For example, you might decide to hold yourself accountable for the short-term outcome of "Players gain exposure to diverse characters and narratives." This means you would need to find ways to measure this outcome, such as through player surveys, feedback, discussion forums, and app analytics.
@ -224,7 +224,7 @@ You'll revisit, revise, and refine your results flow as your studio grows, as yo
We hope we've inspired you to think ever more deeply about the impact of your games and how you make them. Embrace the whole process, refer to your results flow regularly and let it guide your core work.
In the next article in this series, we cover [**creating your impact measurement framework**](/impact-tools/imf).
In the next article in this series, we cover [**creating your impact measurement framework**](/articles/impact-measurement).
We can't wait to see the impact you'll make!