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@ -195,7 +195,7 @@ Also, consider the logic of your outcomes. Do your short-term outcomes *logicall
#### Identifying outcomes you will hold yourself accountable for achieving
Next, decide which outcomes on your results chain you will commit to achieving and, therefore *[measuring](/articles/impact-measurement)*. This is about setting clear commitments and holding yourself accountable.
Next, decide which outcomes on your results chain you will commit to achieving and, therefore [*measuring*](/articles/impact-measurement). This is about setting clear commitments and holding yourself accountable.
For example, you might decide to hold yourself accountable for the short-term outcome of "Players gain exposure to diverse characters and narratives." This means you would need to find ways to measure this outcome, such as through player surveys, feedback, discussion forums, and app analytics.
@ -209,7 +209,7 @@ You'll revisit, revise, and refine your results flow as your studio grows, as yo
We hope we've inspired you to think ever more deeply about the impact of your games and how you make them. Embrace the whole process, refer to your results flow regularly and let it guide your core work.
In the next article in this series, we cover **[creating your impact measurement framework](/articles/impact-measurement)**.
In the next article in this series, we cover [**creating your impact measurement framework**](/articles/impact-measurement).
We can't wait to see the impact you'll make!