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content/wiki/strategy--tiktok-meeting-notes.md

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+---
+title: TikTok Meeting Notes
+collection: Strategy
+path: Strategy/TikTok Meeting Notes
+parentDocument: null
+outlineId: 39fd382a-f253-467e-8174-869afabc2860
+updatedAt: '2026-03-01T18:52:14.746Z'
+createdBy: Jennie R.F.
+---
+# TikTok Marketing Meeting: July 3, 2023
+
+## Questions and answers:
+
+* **Is it valuable to edit things inside or outside of TikTok?**
+  * Can edit in InShot or Premiere or CapCut whatever you're most comfy with.
+  * But use the TikTok tools. Use the captions, the sounds, the effects in TikTok (for the SEO)
+  * Repost other people's stuff.
+* **Whether gameplay or talking heads works better?**
+  * Really depends on how it's done
+  * Usually better to be really short & really contained unless it really has some meat to it (like a personal story that will connect with people)
+* **Projections for how viable TikTok is?**
+  * No idea what will happen, but making stuff that is cross-platform can help
+  * Focus on making vertical video not just TikToks because vertical video are gonna be here for a while
+* **I wanna learn about sounds or use original audio or use trending sounds**
+  * You do want to jump on the trending sounds if you can but sometimes it's good to use your original audio if it's hitting a niche
+
+## Eileen's Presentation
+
+[Check out here](https://docs.google.com/presentation/d/1l03RI4uCwAX7eRv9dwJ36i7RuLpYSMO83vqBhkJXzrQ/edit?usp=sharing)
+
+## Daffodil:
+
+* Views numbers are generally below 1000
+* Quick 5 second one was the first to get over 1000 views
+* One with trending audio & loop really popped off on Instagram
+* One got flagged as dangerous and another got flagged as performed by professionals
+* Better to get on a trend earlier in the spike rather than later: [Link](https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en)
+
+## Dunc:
+
+* Been doing vertical social media for people since 2016
+* Recommends using all the social media with the same content. Repurpose!
+* He has even re-uploaded directly from TikTok to YouTube with TikTok watermark and it's been successful
+* Best practice is to upload it clean (without watermarks)
+* RNG you're dealing with where you can upload the same video and it will do differently
+* You get another shot on net if you post the same thing to a different platform
+* Try to fill up the vertical space as much as you can
+* All platforms are optimizing to vertical
+* There are really good ways with games especially to spread your assets out without superzooming on your trailer.
+* Have assets in top and bottom wooshing by while regular trailer played in the middle (to make the horizontal video work in a vertical way)
+* Can do a blur on the top and bottom in Premiere
+* But be careful that the important parts aren't cut off by the captions at the bottom!
+
+### SEO:
+
+* Venba a good example as well as Sally
+* Hidden text:
+  * Hide the SEO text in the image so no one really sees (!!)
+  * Great if the captions don't really match the aesthetic
+  * You can overdo it. Too many hashtags, end up being shadowbanned for spamming.
+* Do a series:
+  * Many posts about characters
+  * Plan in a series to make it easier to plan what you're doing next
+  * Could be beneficial to make separate accounts
+  * Studio account / game account
+  * So you have more chances
+
+### Funnel of content:
+
+* 10 seconds of story (too many Instagram stories are bad)
+* 1 minute reel
+* longer YouTube video
+* We can boost one another / comment on each other's videos and ask questions.